Description and usage notes:
This material from IFF is described by them as “Odor: Floral, muguet. Useful where a stable muguet note is required”, which it’s fair to say doesn’t really do the material justice.
The same molecule from Firmenich is called Mayol and their description is a bit more inspiring: “Odor: Fresh soft and clean floral odour that recalls the fragrance associated with the white petals and blossoms of many flowers, magnolia, tuberose, muguet, etc. Use: MAYOL® harmonizes wonderfully with muguet, lilac, tuberose, jasmin floral and with citrus notes particularly bergamot. It combines well with muguet ingredients, often giving lift and smoothness to the fragrance. With woody and methylionone blends, MAYOL® diffuses the woody character to the top of the perfume. Small percentages give floral freshness and large amounts can produce original effects.”
What neither company mentions is that Meijiff is extremely useful for replacing Lyral and Lilial in formulas where these need to be removed for regulatory or other reasons: it is incorporated into the Pell Wall Lyral Replacer.
Arcadi Boix Camps, writing in 1978 says that it “has a somewhat grassy, smooth floral odor that suggests the sensation of freshness that one feels when smelling flowers like muguet and nard. It is a much more interesting product than hydroxycitronellal, which also blends well with the floral and citric notes. The effects that are achieved when it is combined with Hedione are very important. They give place to certain blends, full of beauty and naturalness”