Description and usage notes:
Rarely offered lilac and paeony odourant that is very useful for adding realism and depth to floral compositions in that range, including narcissus, cyclamen and especially rose among others.
Arctander describes it quite enthusiastically: “This higher homologue of one of the most exquisite of all the carbinols (Dimethyl phenyl- ethyl carbinol) is used in perfume compositions, but on account of its relatively high cost, it is more or less reserved for finer cosmetic fragrances and handkerchief (lotion) perfumes, etc.
The title carbinol is almost born to be a rose base material. Its warmth and refined powdery-sweet note with a delicate touch of greenness makes it immediately attractive and tempting to use in Rose, Muguet, Lilac (it has the refined warmth of natural Cinnamic al- cohol from Styrax) as well as Carnation, Chypres, etc.
Unfortunately, it is missing from many perfume laboratories, and therefore also from the minds of too many perfumers. From a chemical point of view, an increased interest and volume use of this material could undoubtedly bring its price down to a very attractive level and subsequently further increased use.
Its low vapor pressure may tempt the observer to think that it is a weak odor, but it is certainly not. Its power is also demonstrated in flavors, where traces of about 1 ppm are quite perceptible with warm-fruity notes. Its fixative effect is also utilized in various fruit complexes, and the concentration in finished products is normally as low as 0.2 to 0.8 ppm.”